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The Optimom Opportunity

Are you an established personal trainer looking for a new marketing tool to expand your client base? Maybe you're currently training at a gym, but thinking about making the move to train independently? Are you newly certified and exploring the first step in your fitness career? Or have you put your career on hold to be a stay-at-home mom, but you're ready to get back in the game?

Optimom Fitness offers two marketing solutions to help you effectively build your in-home (mobile) personal training business -- the Optimom Fitness Affiliate Program and the Optimom Marketing Kit.

Optimom Affiliate Program

As an Optimom Fitness Affiliate, your business will be included in our nationwide directory of in-home (mobile) personal trainers. We'll make it easy for moms to locate outstanding trainers in their market area. But at Optimom Fitness, we offer much more than a simple directory. We'll arm you with professional, impactful marketing tools to help you build your client base. [read more]

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Optimom Marketing Kit

With the Optimom Marketing Kit, we'll equip you with practical tools to help you build your business and effectively target moms. Starting your own in-home (mobile) personal training business can seem like an intimidating and daunting task. There's so much to do before you can focus on the good stuff – training clients! And it's all too easy to get bogged down in the details of forms, marketing brochures, etc. Together with the Affiliate Program, we want to provide you with business and marketing tools, so that can put all our energy into what you do best – pursuing your passion for fitness, building your client base and making a positive impact in people's lives. [read more]

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Meet our target market - Moms!

At Optimom Fitness, we specialize in a deep target market – moms of all ages and fitness levels. It's our objective to help you tap into this incredible market opportunity.

• 75 million mothers in the United States according to the US Censes Bureau.
  
  
• At 81% of mothers are between 40 and 44 years old according to the US Censes Bureau.
   
• 55% of mothers are in the labor force with infant children, down from a record 59% in 1998.
   
• According to America Online DMS, a unit of AOL Time Warner (Quote, Chart), mothers who use the Internet now spend up to 16 hours and 52 minutes per week online. This means they spend more time online than teens, who log about 12 hours and 17 minutes.
   
• Moms control over 75% of household finances, are the primary purchasers of goods and services for their households and make over 80% of a family's purchasing decisions ($1.6 trillion annually).

Why is in-home (mobile) personal training the ideal solution for many moms?

• Maximize time with efficient, focused workouts.
   
• Avoid the additional cost of gym membership dues.
   
• Exercise in a comfortable, private environment.
   
• Eliminate concerns regarding gym childcare facilities.
   
• Learn how to gain maximum value from any existing home gym equipment.