Sportswear has become part of the ritual

For a long time, we know that exercise is good for physical health. Dozens of years of research have shown that regular sports activity reduces the risk of developing many diseases – cardiovascular diseases, obesity, diabetes, cancer – and increases the lifespan. But the benefits of exercise on mental health are less well known. We play sports to « stay fit », and we often rely on bike rides, running sessions or yoga to change our minds and relieve stress.

There are values connected with functional qualities: Fit, movement, convenience, protection; and there are those getting in touch with meaningful features: roles, status, and self-confidence. This is probably most clearly expressed by the documents handling marginalized groups. Here totally free regime is provided to aspirational values essentially connected with active sports, such as individualism, relaxation, spontaneity, informality, liberty, autonomy and freedom, practical functionality and fit-for-purpose, but also more « elitist » desires such as representing stylishness and fashionableness, success, dynamism, refinement, smart image, revealing personal style, and progressively: sustainability.

Actually, there is a connection between sportswear and self-affirmation that exists because of the care for fashion. The action of buying sportswear is led to the feel of being part of a community, assessing its rules and culture. People get involved in a process in which the major aim is to appear.

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Sportswear could be an efficient tip of physical therapy

This ritual also implies a psychological dimension in which the individual is involved in a process of self-affirmation. What people want to wear is limited by a pre-existing, yet always evolving, ideal, which is the image of fashion itself. Changing rooms, usually situated in the most internal part of the gym, represent the connection between the outside world and the world of fitness because, in the changing room, individuals must negotiate, both symbolically and practically, their entrance into the world of fitness training and their return to the outside world.

Some athletes find putting down a little extra money for nicer gear and apparel can provide motivation and commitment to working out. The psychology of wearing expensive clothes can play a role in helping athletes make the most of their training

Clothing can be empowering in everyday life, and when it comes to working out, contributing to our confidence levels and raising self-esteem. Indeed, there’s even a psychological phenomenon called “enclothed cognition” which suggests that the clothing a person wears can trigger mental changes that positively affect their performance and confidence level. In the simplest terms, when you look good, you feel more confident, so investing in gym kit which makes you feel the part can help you to feel better in the gym and truly conquer a workout.”

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